Press Release

RELEASE: October 19, 2020
CONTACT: Sheyenne Brusven, OSSA, (503) 364-4204, [email protected] or Geoff Knapp, OOPA, (971) 282-3292, [email protected] 

Associations unite to promote comprehensive eye exams 

Salem, OR – Oregon State Sheriffs’ Association (OSSA) is partnering with Oregon Optometric Physicians Association (OOPA) to encourage all Oregonians to make 2020 the year to make an in-person comprehensive eye exam. 

“Sheriffs rely on vision acuity for everything from split second decision-making to prolonged computer work,” said Jason Myers, Executive Director, OSSA. “But receiving regular comprehensive eye exams, regardless of vision acuity, can help detect serious eye and other potentially serious health problems at the earliest stage ─ when they are most treatable.” 

Eye health and vision problems may develop without any obvious signs or symptoms. In- person, annual eye exams with doctors of optometry can detect early signs of visual system diseases such as glaucoma, a leading cause of blindness. In addition, eye exams safeguard overall health by enabling the doctor of optometry to detect more than 270 serious health conditions including diabetes, high blood pressure, autoimmune diseases and cancers. 

OSSA is encouraging all its members to schedule an eye exam by year’s end as part of the initiative’s “2020” theme. 

“From Astoria to Brookings and all points east, OSSA and OOPA serve the entire state,” said Nicole Rush, President, OOPA Board of Directors. “We’re very excited to join OSSA in this important health public awareness campaign and feel that the partnership is a win/win effort.” 

More information may be found at  

Release August 10, 2020

Nicole Rush, OD, president of the Oregon Optometric Physicians Association’s board of directors, was announced today as one of Vision Monday’s “Most Influential Women in Optical.”

Owner of Bandon & Coquille Vision Centers in Bandon, Oregon, Rush is one of 50 women chosen nationally for the prestigious distinction. She was recognized in the “Executive Suite” category.

Vision Monday's readers submitted hundreds of nominations for consideration in the 18th year of its "Most Influential Women in Optical" special report. Those recognized were selected by VM's editors. Selectees are considered leaders who are contributing their many talents to the optical business and vision care field. They join hundreds of women in prior years who have been recognized for their work and contributions.

This year's diverse group consists of executives, sales and marketing professionals, eyecare professionals, administrators, researchers and teachers, reflecting the wide reach of women in our industry. The women are saluted in five categories: Executive Suite, Rising Stars, Innovators, Mentors and, in this very special year, a new one we call Above & Beyond, honoring women who have led the way in giving back to the industry, their patients and their communities.

Click here to read full release 

Media Contact: 
Geoff Knapp, Executive Director, OOPA
[email protected]

RELEASE: July 22, 2020
CONTACT: Geoff Knapp, Executive Director (503) 654-5036; [email protected]

Oregon Optometric Physicians Association Elects Board of Directors

Milwaukie, OR – The Oregon Optometric Physicians Association (OOPA) elected its 2020-2021 board of directors during its annual meeting held July 21. It was the first time in the organization’s 100-plus year history that the meeting was held virtually. Bound by its by-laws to conduct an annual membership meeting, the event was held online to abide by coronavirus pandemic protocols.

Those elected to the board include:
Dr. Nicole Rush, President (Bandon Vision Center, Bandon Oregon)
Dr. Nate Roland, President-Elect (EyeHealth Northwest, Portland Oregon)
Dr. Gabby Marshall, Immediate Past President (Elemental Eyecare, Bend Oregon)
Dr. Bob Mans, Senior Past President (Florence Eye Clinic, Florence Oregon)
Dr. Craig Bowen, Secretary / Treasurer (Tualatin Eye Associates, Tualatin Oregon)
Dr. Amber Gatti Dunn, Director (Gatti Vision, King City Oregon)
Dr. Derri Sandberg, Director (Lifetime Vision Care, Bend Oregon)
Dr. Emilee Nehring, Director (Woodburn Vision Source, Woodburn Oregon)

Dr. Curtis Ono, newly elected American Optometric Association (AOA) Liaison Trustee, presented an update on issues of national optometric interest.

OOPA is a statewide organization comprised of doctors of optometry, college of optometry faculty, optometric students, and industry-related associates. OOPA is an affiliate of the AOA. 

Member committees within OOPA plan activities and carry out the mission of the Association. The mission is to promote, protect and advance the professional practice of optometry.


RELEASE: April 30, 2020
CONTACT: Geoff Knapp (503) 654-3292; [email protected]

Oregon Optometric Physicians Association launches new website

Milwaukie, OR – Oregon Optometric Physicians Association (OOPA), a statewide organization
that promotes, protects and advances the professional practice of optometry, has launched a new website. The new site offers a range of new options that will provide easy access to education, advocacy, networking and more.

“Transitioning to a new, comprehensive website requires a great deal of commitment and focus,” said Lynne Olson, director of operations, “but the result is well worth the effort.”

The site now manages memberships, virtual conferences, online education, peer-reviewed submissions, event registration and check-in, event attendee experience, a career center, news updates, member-to-member classified ads and more.

Click here to read more

RELEASE: April 24, 2020

CONTACT: Geoff Knapp (503) 654-5036; [email protected]

AOA and OOPA Encourages Patients to Contact Local Doctor of Optometry Before Seeking Emergency Department Treatment for Primary Eye Care Services During COVID-19 Pandemic

Milwaukie, OR -- As the COVID-19 pandemic continues to rapidly evolve and place unprecedented strain on the U.S. healthcare system, the American Optometric Association (AOA) and Oregon Optometric Physicians Association (OOPA) encourages patients with urgent or emergency eye care needs to contact their local doctor of optometry before seeking treatment in emergency rooms.

“Most eye-related conditions reported in local emergency departments may be treatable in an outpatient optometry office or clinic,” said AOA President, Barbara L. Horn, O.D. “These actions will help reduce burdens on emergency departments and combat further community spread and a wider outbreak.”

Oregon’s optometrists have mostly remained open for urgent care only since Governor Brown’s “Stay at Home” order went into effect.

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Oregon Optometric Physicians Association (OOPA) Joins the American Optometric Association (AOA) and Doctors of Optometry Nationwide for the #2020EyeExam Campaign 

Milwaukie, OR – Oregon Optometric Physicians Association (OOPA) joins the #2020EyeExam campaign to make eye health and vision care a national priority in 2020. OOPA wants to underscore the importance of receiving an in-person comprehensive eye exam with an AOA doctor of optometry and make it part of their annual health care routine.
“Good vision is essential to quality of life and a comprehensive eye exam is an important, preventive way to preserve vision and help maintain overall health,” says Nicole Rush, OD, President, OOPA Board of Directors. “With over sixteen million Americans struggling with undiagnosed or untreated vision impairments, OOPA is excited to partner with the AOA and join the #2020EyeExam campaign to address this issue.” 

Click here to read full press release 

Media Contact: 
Geoff Knapp, Executive Director, OOPA
(503) 654-5036
[email protected]